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Digital disruption has become a way of life for today’s insurance organizations. As our world becomes increasingly digital, life insurers have had to move from a product-centric model and transform into customercentric organizations in order to provide reliable and consistent communications across all channels and via an increasing array of devices. Organizations have harnessed the ever-increasing amount of data and have found ways to successfully leverage analytics to drive informed decisions and actions. However, while these measures have increased digital enablement, they are not the only disruptors insurers are facing.

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