TOPEKA, Kan. (August 9, 2018) – SE2, a leading technology and third-party administration (TPA) company for the North American Life and Annuity (L&A) insurance industry, announced today that it has been awarded a Bronze PR World Award® for Marketing Achievement of the Year for Business Products and Services.

“B2B marketing environments have become exponentially more complicated in the past few years,” said Ashish Jha, CMO, SE2. “Customers rarely traverse a simple, straight line from awareness to purchase and have embraced the complete spectrum of media, channels and touchpoints in what appears to be a complex and random puzzle. With a key new product launch on the horizon, increasing share of voice and brand presence were crucial. SE2 embarked on an aggressive digital marketing plan that sought to combine an employee social ambassador program and the strategic utilization of social media platforms to raise market awareness and grow brand presence.”

The coveted annual PR World Awards program encompasses the world’s best in recognizing public relations, marketing, corporate communications, investor relations, and business development professionals, teams, departments, and achievements from every major industry in the world.

More than 80 judges from a broad spectrum of industry voices from around the world participated and their average scores determined the 2018 award winners. Winners were honored in San Francisco on Monday, July 30, 2018 during the annual SVUS Red Carpet Awards Ceremony Dinner in San Francisco attended by the finalists, winners, judges and industry peers.

To learn more about this award, visit PR World Awards.

About SE2

SE2, an Eldridge Industries portfolio company, is a leading technology and third party administration company focused on the North American life and annuity insurance industry. SE2 has an unmatched track record in optimizing back-office operations to future-proof insurance companies. SE2 combines peerless industry domain knowledge with a leading-edge administration technology platform to help clients launch products rapidly, improve efficiencies, shift to a variable cost model and maximize profits while dramatically improving the customers’ experience. SE2 supports more than 20 direct clients, represents more than 35 carriers in North America and services more than 1,000 life and annuity products. SE2 has approximately $100 billion in assets under administration and has been recognized as an industry-leading innovator. Visit SE2 at www.SE2.com or at LinkedIn to learn more.

About Eldridge Industries

Eldridge Industries (“Eldridge”) is a private investment firm specializing in providing both debt and equity capital. Eldridge invests across diversified industries with a focus on media and sports, insurance, real estate development, asset lending and financing, branded food and hospitality, and asset management businesses. In particular, the firm seeks to build and grow companies led by proven management teams that have demonstrated leadership and experience to scale an enterprise. Eldridge is headquartered in Greenwich, Connecticut, with additional offices in Beverly Hills, New York, and London. www.eldridge.com

 

SE2 Contact:

Jacqueline Wasem

Jwasem@ideagrove.com

972-850-5989